Microsoft Gulf at Gitex introduced a wave of innovative new software solutions under the title of  ’New Efficiency‘ in line with its commitment to using technology to accelerate economic recovery. Addressing a press conference at Gitex, Charbel Fakhoury, General Manager, Microsoft Gulf said,

“As countries in every corner of the globe work to emerge from tough market conditions, Microsoft is committed to providing innovative technology products and services that will provide the fuel to help reignite the engine of economic growth. We believe that our software solutions for the new efficiency can help companies manage the short and long end of a downturn by driving down costs and improving operations. This year is an exciting year from a product launch and innovation perspective and it will really lay the foundation for Microsoft in the region for the next 2 years.”

The new efficiency aims to enable businesses to build information systems that are more flexible, cost effective and help people to understand and respond to changing business conditions with greater insight and speed than ever before. Anil Kumar, General Manager Personal System Group HP Middle East, said,

“Our customers are asking us how they can use technology to drive down costs and enhance operational efficiencies. With new offerings such as Windows 7, Windows Server 2008 R2 and Exchange Server, organizations can realize significant cost savings. These new technologies have the potential to reshape the workplace and deliver dramatic benefits to the enterprise and will enable companies to unleash the full potential of their people to build profitable relationships with customers, spearhead new innovations and drive business success.”

Microsoft Gulf is playing a leading role at Gitex Technology Week, including high level speakers who will deliver a range of presentations throughout the exhibition. In addition, Microsoft will host an ‘experience stand’ at Gitex Shopper to showcase how users can take advantage of the powerful new functionality of Windows 7, Windows Phone, and Windows Live.

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